Clik here to view.
How To Create Content For Your Multilingual Facebook Page
Creating content and engaging a multilingual Facebook community presents many obvious challenges, though none of which are insurmountable. I live and work in Canada, which means many of the national...
View ArticleClik here to view.
Why You Should Acquire As Many Irrelevant Social Media Followers As Possible
The value for any business or brand of attracting only the most relevant followers and fans on social media – be it Facebook, Twitter, Pinterest, Google+, YouTube, or any other platform – is easy to...
View ArticleClik here to view.
Killer Content: The BMW 4219 Eli
There are amazing businesses and brands producing amazing content every day. This post will give props to BMW and specifically a concept vehicle rendering they recently created for Eli, a 4-year-old...
View ArticleClik here to view.
Giving Up On Social Media Is Giving Up On Your Business
‘I want to shut down my Facebook page because I don’t want to deal with all of the negative comments that people have to say about my business’ Have you ever heard something like this? Have you ever...
View ArticleClik here to view.
It’s Time For A Little Social Media Spring-Cleaning
Spring has sprung – at least it has here in Toronto – and there’s no better time to do a little spring-cleaning of your business or brand’s social media presence. Take a few minutes out of your busy...
View ArticleClik here to view.
YouTube TrueView Ads: Anticipated Results & Tips
There are many great sources of information about what Google TrueView ads are, about the value they offer, the various types of TrueView ads, and generally how to use them. However, after the searches...
View ArticleClik here to view.
Killer Content: Kmart #ShipMyPants
There are amazing businesses and brands producing absolutely killer content every day. This post will highlight the awesome video, ‘Ship My Pants’, created by Kmart to raise awareness of their free...
View ArticleClik here to view.
Deconstruct Your Blog Posts To Feed Your Business’ Content Pipeline
A blog post shouldn’t just be a blog post. Any time you put the effort into writing a blog post, you should consider how to deconstruct it into several pieces of shorter form content to feed your...
View ArticleClik here to view.
How To Activate Targeting Options For Facebook Timeline Posts
Do you have access to Facebook’s targeting options for your timeline posts on your business or brand Page? Funnily enough, I’ve found that this feature isn’t enabled by default for many Facebook Pages,...
View ArticleClik here to view.
Activate Your Social Media Community For Product Development
Your business’ social media community can be an invaluable asset when working through product or service development. The engagement and activation of your community can assist with virtually every...
View ArticleClik here to view.
The Truth About How Branded Videos Go Viral
When creating video content, it’s natural to want it to go viral to maximize your earned media. It’s easy to get so focused on achieving viral success that the core objective for your video content is...
View ArticleClik here to view.
Why You Need to Care About the Mobile UX of Your Facebook Content
I’m going to start with a couple of incredible statistics, though you’ve probably seen them before. Facebook has roughly 1.06 billion monthly active users (Source: CNET) Facebook has roughly 680...
View ArticleClik here to view.
Correlating Social Media Engagement to Impressions
For some time, the inclusion of the word ‘media’ in ‘social media’ has sort of rubbed me the wrong way. It’s that word ‘media’ that I find causes some people to lose sight of how social media can most...
View ArticleClik here to view.
The Pursuit of Perfecting Your Content Will Yield Diminishing Returns
The content you produce for social media is obviously of utmost importance. It is a direct representation of you, your business and brand; it will shape consumer perceptions of your business and compel...
View ArticleClik here to view.
Unignorable Stats About How Social Media Influences Purchase Behaviour
I recognize that preaching the importance of social media to businesses is a little redundant. By now, buy-in to social media marketing is near ubiquitous, but I still find that many organizations have...
View ArticleClik here to view.
The Silver Bullet for Acquiring More Facebook Fans
During conversations I have with small business owners about social media marketing, I’m frequently asked about how they can acquire more Facebook fans. As a matter of fact, I continue to find that...
View ArticleClik here to view.
7 Creative Ideas for How to Use Facebook Photo Comments
Facebook recently introduced photo commenting functionality on business and brand Pages. So, how can you use this feature on your Page? Well, I’m sure that you, and others will devise amazingly...
View ArticleClik here to view.
How to Recruit Top Talent with Meaningful Social Media Content
When you think of recruitment on social media, I can all but guarantee the first thing you think of is LinkedIn. And for good reason, LinkedIn’s over 235 million registered users is nothing to scoff...
View ArticleClik here to view.
4 Promotion Ideas that Take Advantage of Facebook’s Updated Page Terms
Facebook recently updated their Page Terms, and there are some game-changing revisions that will be of particular interest to you if you’ve ever run, or plan to run, a promotion on the world’s largest...
View ArticleClik here to view.
Is Your Business Forgetting to be Social on Social Media?
Most businesses that invest heavily in social media tend to forget one key component to maximizing their success in developing direct relationships with their audience; They forget to be social. Much...
View Article
